Every website wants users to do something, from sign up to a newsletter to download an app. In this course, you will learn how to transform your homepage, or any other landing page into a destination that encourages users to act.
Whether you are designing a new homepage for your website or a landing page for a digital marketing campaign, you will want users to do something. It might be to sign up for your newsletter or make a purchase, but whatever it is, it will determine the success or failure of the page.
In this course, you will learn the tried and tested techniques conversion specialist Paul Boag has developed over the last 27 years to design any landing page. Techniques he has successfully implemented on everything from multinational eCommerce brands like PUMA to fundraising websites for UNICEF.
However, these techniques don't just work on big brand websites. Paul first introduced this approach in his book "Click! Encouraging Clicks Without Shady Tricks", and it has helped thousands of agencies, freelancers, and website owners improve the conversion rates of their sites and those of their clients.
You will learn how to shape messaging to promote any product or service while discovering how to present that message compellingly through carefully crafted design. At the heart of this course is the belief that to create a truly effective landing page that encourages action, you need to ensure your content and design work together. That is the skill you will learn throughout the course.
The subtitles are automatically generated, so the quality of the captions may vary.9 sections • 9 lectures • 1 hour
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The Secret to Creating a Successful Landing Page1 lectures 02:21 Mins
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The Secret to Creating a Successful Landing Page02:21 Mins
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How to Create a Compelling Value Proposition1 lectures 06:03 Mins
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How to Create a Compelling Value Proposition06:03 Mins
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The Power of Objection Handling for Conversion1 lectures 06:03 Mins
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The Power of Objection Handling for Conversion06:03 Mins
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Leveraging the Benefits of Social Proof1 lectures 06:54 Mins
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Leveraging the Benefits of Social Proof06:54 Mins
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Create Your Content Blocks and Calls to Action1 lectures 08:01 Mins
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Create Your Content Blocks and Calls to Action08:01 Mins
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Create the Page Flow1 lectures 07:47 Mins
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Create the Page Flow07:47 Mins
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Style it to Resonate1 lectures 06:33 Mins
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Style it to Resonate06:33 Mins
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Focus the Attention of Users1 lectures 09:16 Mins
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Focus the Attention of Users09:16 Mins
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Launch, Monitor, and Iterate1 lectures 07:49 Mins
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Launch, Monitor, and Iterate07:49 Mins
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