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NEW Special offer How to create a high-converting homepage (or other landing page) By Paul Boag
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$100 $25
How to create a high-converting homepage (or other landing page)
English English, Spanish, French (+3) [Auto]
1 Hour Course

How to create a high-converting homepage (or other landing page)

Special offer $100 $25

Every website wants users to do something, from sign up to a newsletter to download an app. In this course, you will learn how to transform your homepage, or any other landing page into a destination that encourages users to act.

Whether you are designing a new homepage for your website or a landing page for a digital marketing campaign, you will want users to do something. It might be to sign up for your newsletter or make a purchase, but whatever it is, it will determine the success or failure of the page.

In this course, you will learn the tried and tested techniques conversion specialist Paul Boag has developed over the last 27 years to design any landing page. Techniques he has successfully implemented on everything from multinational eCommerce brands like PUMA to fundraising websites for UNICEF.

However, these techniques don't just work on big brand websites. Paul first introduced this approach in his book "Click! Encouraging Clicks Without Shady Tricks", and it has helped thousands of agencies, freelancers, and website owners improve the conversion rates of their sites and those of their clients.

You will learn how to shape messaging to promote any product or service while discovering how to present that message compellingly through carefully crafted design. At the heart of this course is the belief that to create a truly effective landing page that encourages action, you need to ensure your content and design work together. That is the skill you will learn throughout the course.

The subtitles are automatically generated, so the quality of the captions may vary.
  • UX Design
  • Conversion
  • Usability
  • Psychology
  • Testing
Course Table of contents
What will you learn?

9 sections • 9 lectures • 1 hour

  • The Secret to Creating a Successful Landing Page
    1 lectures 02:21 Mins
    • The Secret to Creating a Successful Landing Page
      02:21 Mins
  • How to Create a Compelling Value Proposition
    1 lectures 06:03 Mins
    • How to Create a Compelling Value Proposition
      06:03 Mins
  • The Power of Objection Handling for Conversion
    1 lectures 06:03 Mins
    • The Power of Objection Handling for Conversion
      06:03 Mins
  • Leveraging the Benefits of Social Proof
    1 lectures 06:54 Mins
    • Leveraging the Benefits of Social Proof
      06:54 Mins
  • Create Your Content Blocks and Calls to Action
    1 lectures 08:01 Mins
    • Create Your Content Blocks and Calls to Action
      08:01 Mins
  • Create the Page Flow
    1 lectures 07:47 Mins
    • Create the Page Flow
      07:47 Mins
  • Style it to Resonate
    1 lectures 06:33 Mins
    • Style it to Resonate
      06:33 Mins
  • Focus the Attention of Users
    1 lectures 09:16 Mins
    • Focus the Attention of Users
      09:16 Mins
  • Launch, Monitor, and Iterate
    1 lectures 07:49 Mins
    • Launch, Monitor, and Iterate
      07:49 Mins
Course details

How to create a high-converting homepage (or other landing page)

How to create a high-converting homepage (or other landing page)

By Paul Boag

  • UX Design
  • Conversion
  • Usability
  • Psychology
  • Testing
$25 75% off $100

This offer ends:

  • English
  • English, Spanish, French, Japanese, Italian, Portuguese [Auto]
  • Intermediate & Professional
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Paul Boag

    Paul Boag

    User Experience Strategist

    @boagworld

    Paul Boag has been working in digital for 25 years. In that time he has gone from designing websites for chicken incinerator factories (true story) to consulting for international brands like PUMA, UNICEF and GlaxoSmithKline.He built an international reputation and brought in enough work to grow an agency from 3 founders to over 20 people, before becoming an independent consultant.

    boagworld.com

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