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$100 $35
Building Better User Experiences with a Product Thinking Approach
English English, Spanish, French (+3) [Machine translation]
5 Hours Course

Building Better User Experiences with a Product Thinking Approach

Pre order $100 $35

If you find yourself coming up empty when searching for ideas for a new project, or even generate millions of different ideas but don’t know which one to choose - you aren’t alone. Don’t spend hours looking for inspiration - all you need is a good approach and the right questions - This is where product thinking can help!

In this course, we will examine the common pitfalls of ideation and unlock the secrets of product thinking to find and apply solutions. Product thinking can help you create better designs for any project, from simple landing pages to layered platforms. It also provides additional arguments to advocate for design decisions and win approval from clients by opening constructive channels to discuss how a solution specifically helps achieve goals and solve user problems.

I will walk you through the process we use at Netrix, starting from research, user flows, and wireframes to the final UI, testing, and, of course, presentation. We will discuss the “5W1H” method and conduct research, create user flows, and determine when to use wireframes and when to skip them. I’ll also help you understand whether to create several UI concepts or just one and how prototypes or animations may help you present your design solution. Also, we will create a prototype in Figma and set up remote user testing to try out our solutions. Every lesson will include real examples and insights from my work.

All of this is important when you already have a project. But what to do if you don't have one? I will share insights on how to win projects and how to present yourself at your first meetings with clients.

We will also talk about the importance of communication and building relationships with clients. Finally, I will share a list of sources and tools that can be put to use immediately when working on any project to help improve a project’s efficiency.

The goal is for you to be ready at the course’s conclusion to confidently tackle any project with a workflow you can use to bring additional value to your clients and their users.

Pre-order. This special price is available as you are buying the course in advance. The course will be available by the end of September. The price will increase as we get closer to the date and once it’s online it will be full price - so register now for a big discount.

(*) The times of the chapters as well as the total duration of the course are approximate and may have some variation

The subtitles are automatically generated, so the quality of the captions may vary.
Course Table of contents
What will you learn?

8 sections • 36 lectures • 5 hours

  • Intro
    3 lectures 10:00 Mins
    • What you will learn in my course
      01:00 Mins
    • What is product thinking?
      04:00 Mins
    • The process of product thinking
      05:00 Mins
  • What to start with?
    6 lectures 45:00 Mins
    • Intro
      00:30 Mins
    • Why there is no “right” or “wrong” way to work on a project
      02:00 Mins
    • Ways to win a project and how to present yourself
      10:00 Mins
    • Why building relationships with clients is important
      03:00 Mins
    • What questions to ask your client or find answers at the beginning of your project?
      15:00 Mins
    • 5W: Why? Who? When? Where? What?
      15:00 Mins
  • Research
    7 lectures 1 Hour
    • Intro
      01:00 Mins
    • Personas vs Proto Personas vs JTBD
      15:00 Mins
    • Competitors analysis. How and where can you find useful insights?
      15:00 Mins
    • User Interviews
      10:00 Mins
    • Analyze and choose hypnotize
      05:00 Mins
    • How?
      10:00 Mins
    • Useful tools and materials
      05:00 Mins
  • User flow
    4 lectures 40:00 Mins
    • Intro
      00:30 Mins
    • User Flow vs Customer Journey Map vs Server Blueprint
      15:00 Mins
    • How you can adjust a User Flow according to your goals
      03:00 Mins
    • My exclusive framework on how to build a User Flow
      22:00 Mins
  • Wireframes and UI
    3 lectures 30:00 Mins
    • Intro
      00:30 Mins
    • When you need wireframes and when you can skip this phase
      10:00 Mins
    • UI Phase
      20:00 Mins
  • Present your design
    5 lectures 40:00 Mins
    • Intro
      00:30 Mins
    • How to be sure that your design will be approved
      05:00 Mins
    • Why prototypes and animation are important for presentation
      05:00 Mins
    • Creating a quick animated prototype in Figma
      20:00 Mins
    • Present your design
      10:00 Mins
  • Don’t forget about testing
    6 lectures 1 Hour 10 Mins
    • Intro
      00:30 Mins
    • Usability testing - why it is important
      05:00 Mins
    • How to set up remote user testing
      30:00 Mins
    • 5 second test
      15:00 Mins
    • Testing results and usability improvements
      10:00 Mins
    • Useful tools and materials
      10:00 Mins
  • Last words
    2 lectures 05:00 Mins
    • Last words
      01:00 Mins
    • List of useful materials and tools
      04:00 Mins
Olha Uzhykova
Work Work Work 
Work Work Work 

Olga is one of the smartest designers I have ever worked with. One of her outstanding skills as a designer is that she is a great listener. She will take client requirements and expertly solve complex problems. She can take her vast design experience and combine it with technology to come up with fantastic designs on point, and on time. Her many award winning designs speak for her talent and process. I highly recommend taking her course since your investment is miniscule compared to the knowledge and insight you will gain.
Edwin Moossaian
Edwin Moossaian President, Adaptive Tech Solutions
Course details

Building Better User Experiences with a Product Thinking Approach

Building Better User Experiences with a Product Thinking Approach

By Olha Uzhykova

$35 65% off $100

This offer ends:

  • English
  • English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
  • Intermediate
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Olha Uzhykova

    Olha Uzhykova

    Co-Founder and Design Director at Netrix

    @Olka_uzhyk

    Olha is a Design Director at Netrix - an award-winning design agency based in Ukraine. She believes that good design is a design that helps to achieve goals taking into account users, business, and technology. She thinks that flexibility is power and always finds the best approach for each project because each one is unique.

    netrixdigital.com

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