smash virtual

Smash Virtual is a production studio in Chicago that utilizes the power of virtual production to create highly imaginative films more effectively and efficiently. By using LED stage and screens, they specialize in making the impossible a reality. Producers and actors alike can realize new potentials with real-time 3D game-engine environments that allow complete creative freedom. In order to best showcase their innovative power, Smash Virtual reached out to 97 Switch to help captivate audiences with their virtual prowess.

After distilling Smash Virtual’s unique essence, our teams worked together to find new ways to emphasize their unprecedented services as the only virtual production studio in Chicago. Our goal was to take our discovery and make the concept of virtual production personable and human while staying bold and inspiring.

We put together a visual brand and website; launching this extraordinary studio with out-of-the-ordinary design. By complimenting the creative freedom and versatility of Smash Virtual’s space, the studio comes alive and ends up speaking for itself. Now audiences can find themselves enchanted by the magic of virtual production, imagining all the possibilities that the future of production has to offer.