Lift Insight & Capital Partners

Lift Insight & Captial Partners began with former CEOs coming together to use their expertise and connections to lift businesses to new heights. They knew that their focus on growth and leadership development within companies would make an impact on their partner’s success. In order to convey this idea to their potential partners, Lift reached out to 97 Switch to build a brand that would epitomize their vision and function seamlessly on web.

We began with a discovery process to understand their desired identity, which led us to the birth of the Lift logo. From this logo the Lift brand and brand assets came into being, along with the beginnings of marketing initiatives to bring awareness to potential partners.

The new website is clean and responsive with animated elements to express creativity and really bring the website to life. Imaginative website imagery such as mountains and space bring to mind the idea that the sky’s the limit when working with the Lift team. We also wanted to make sure to highlight the individuals on the team and showcase that their expertise is their biggest asset.