Live Like Lou
We knew we needed to create a legacy brand that that could accurately reflect the values of Live Like Lou: courage, tenacity, humility & gratitude. To do this we leaned into visual language of vintage baseball and the legacy of Lou Gehrig. We pulled from and expanded a Yankee’s inspired color palette and dug through a library of exisiting Lou Gehrig photography.
Our challenge: Ensuring the brand was accessible to a wide range of audiences including ALS families, researchers and the Phi Delta Theta partnership.
Project Details
