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Special offer Psychology in Web Design: How to Create a Hero Section That Converts By Rinaldo Ugrina
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$50 $32.50
Psychology in Web Design: How to Create a Hero Section That Converts
English English, Spanish, French (+2) [Machine translation]
1 Hour Course

Psychology in Web Design: How to Create a Hero Section That Converts

Special offer $50 $32.50

Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.

Rinaldo has spent years in the agency world working with some of the biggest brands in the world like Samsung, Airbnb, EA, SAP, SoftBank, 3M, and many more.

This class teaches you how to influence visitor's behavior on your website.

In this class you'll learn:

  • 7 research-backed frameworks to write your heading and subheading
  • 2 psychological principles to increase the persuasiveness of your CTA button copy
  • 2 ways to choose a graphic to motivate your visitor to take action
  • A research-backed technique to position your hero section layout
  • Important design heuristic that most designers get wrong
  • 2 tips to start picking out high-quality fonts right away
  • A practical approach to establishing a type scale
  • Why psychology of color isn't super practical
  • Easy to implement technique to make your hero section look modern
  • Total of 16 outlined psychological principles

For each tactic in the class there are 3 sections:

  • Principle (psychological research background)
  • Example (conversion optimization best practices)
  • Design (the latest UI & UX approach)

You’ll be creating:

  • A high converting hero-section for your website using proven research-based frameworks from this class

Whether you’re a seasoned pro or just starting out, you should find some valuable takeaways.

The subtitles are automatically generated, so the quality of the captions may vary.
Course Table of contents
What will you learn?

10 sections • 10 lectures • 1 hour

  • Introduction
    1 lectures 3:15 Mins
    • Introduction
      3:15 Mins
  • Heading Psychology
    1 lectures 11:43 Mins
    • Heading Psychology
      11:43 Mins
  • Call-to-Action Button Psychology
    1 lectures 4:19 Mins
    • Call-to-Action Button Psychology
      4:19 Mins
  • Hero Image Psychology
    1 lectures 4:23 Mins
    • Hero Image Psychology
      4:23 Mins
  • Layout Psychology
    1 lectures 4:30 Mins
    • Layout Psychology
      4:30 Mins
  • Layout Design
    1 lectures 4:19 Mins
    • Layout Design
      4:19 Mins
  • Heading Design
    1 lectures 9:16 Mins
    • Heading Design
      9:16 Mins
  • Call-to-Action Button Design
    1 lectures 9:27 Mins
    • Call-to-Action Button Design
      9:27 Mins
  • Hero Image Design
    1 lectures 3:57 Mins
    • Hero Image Design
      3:57 Mins
  • Final Thoughts
    1 lectures
    • Final Thoughts
Course details

Psychology in Web Design: How to Create a Hero Section That Converts

Psychology in Web Design: How to Create a Hero Section That Converts

By Rinaldo Ugrina

$32.50 35% off $50

This offer ends:

  • English
  • English, Spanish, French, Italian, Portuguese (Machine translation)
  • Beginners
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Rinaldo Ugrina

    Rinaldo Ugrina

    Agency Owner (CRO & UX Audits)

    @Rinaldo Ugrina

    Through my web design and conversion rate optimization work, I had the pleasure to work with some of the biggest unicorn startups and enterprise companies like Airbnb, Samsung, Softbank, EA, SAP, eBay, 3M, Stanford, Unicef, Dollar Shave Club, Ring, and many more. Most of my work is at a fascinating interplay of technology and psychology.

    bit.ly/WebPsychology

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