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7 lessons (4 Hours)
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Audio: English -
English, Spanish, French
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course included in the creative pass
Encouraging Clicks Without Shady Tricks
User Experience Strategist
full creative pass
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Subscribe now!The ideal course for designers, marketers, entrepreneurs and product owners. Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Analysis, Productivity | Online | English with Subt. | 4 Hours |
Requirements
There are no pre-requisites or requirements for this course.
Description
Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.
See a Tangible Return From This Masterclass
BOOST ONLINE SALES Boost your online profits through increased sales, higher average order value and improved customer lifetime value.
EXPAND YOUR MAILING LIST Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.
ENCOURAGE LEADS Encourage more people to contact you via your website and ensure those who contact you are ready to buy.
INCREASE MARGINS Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.
You will learn
- How to master the foundations of conversion optimization
- Understanding the psychology of decision making
- How to persuade people without alienating them
- How to create compelling calls to action
- How to continually improve your conversion rate into the future
The course includes
- Over four hours of teaching material
- Course Documentation
- Example client communications
- Useful links and resources
- Certificate of completion
Course Content
Explore Every
Course Chapter
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Lessons
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Lesson 1Master the foundations of conversion optimisation.
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1.1. An Introduction to Encouraging Clicks
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1.2 Measuring Success and Defining Metrics
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1.3 Driving Quality Traffic
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Lesson 2Understand the psychology of decision making.
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2.1. How the Brain Works
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2.2. How our users make decisions
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2.3 Getting to know your audience
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2.5. Focusing on a Problem to Solve
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2.4 Turning information into insights
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Lesson 3Discover how to reduce cognitive load and why that matters.
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3.1 What is cognitive load and why it matters
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3.2 Introducing simplicity to your site
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3.3 Working with the user's mental model
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3.4 Avoiding choice paralysis
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3.5 How to Make Things Feel Easier
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Lesson 4Learn how to persuade people without alienating them.
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4.1.1 Extension
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4.2 Positioning Your Offering in a Positive Light
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4.3 The under appreciated role of appreciation
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4.4 Why you should seek to reduce risk.
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4.5 The Power of Social Proof
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4.1 The Dangers of Persuasion
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4.6 Why and How to Gain the Trust of Users
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4.7 Create a Sense of Belonging
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Lesson 5Improve your conversion rate into the future.
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6.1 The Case for Continual Optimisation
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6.2 Building an Evolutionary Process
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6.3 Integrating Testing Into Projects
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6.4 Running Usability Testing
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6.5 An Introduction to A_B and Multivariate Testing
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Lesson 6Create compelling calls to action.
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5.1 Pick Your Moment to Ask Users to Act
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5.2 Design for maximum visibility
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5.3 Writing compelling calls to action
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5.4 Consider the post-click experience
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Lesson 7Conclusions
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7.1 Conclusions and Next Steps
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Meet the teacher
Paul Boag
Paul Boag has been working in digital for 25 years. In that time he has gone from designing websites for chicken incinerator factories (true story) to consulting for international brands like PUMA, UNICEF and GlaxoSmithKline.He built an international reputation and brought in enough work to grow an agency from 3 founders to over 20 people, before becoming an independent consultant.
Course Content
Requirements
There are no pre-requisites or requirements for this course.
Description
Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.
See a Tangible Return From This Masterclass
BOOST ONLINE SALES Boost your online profits through increased sales, higher average order value and improved customer lifetime value.
EXPAND YOUR MAILING LIST Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.
ENCOURAGE LEADS Encourage more people to contact you via your website and ensure those who contact you are ready to buy.
INCREASE MARGINS Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.
You will learn
- How to master the foundations of conversion optimization
- Understanding the psychology of decision making
- How to persuade people without alienating them
- How to create compelling calls to action
- How to continually improve your conversion rate into the future
The course includes
- Over four hours of teaching material
- Course Documentation
- Example client communications
- Useful links and resources
- Certificate of completion
Features
- English
- English, Spanish, French (Machine translation)
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Paul Boag
Teacher at awwwards.com
If you have any questions about this course, please contact us
