Course Learn From Anywhere

4 Hours English

Encouraging Clicks Without Shady Tricks

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The ideal course for designers, marketers, entrepreneurs and product owners. Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.

See a Tangible Return From This Masterclass

  • BOOST ONLINE SALES Boost your online profits through increased sales, higher average order value and improved customer lifetime value.
  • EXPAND YOUR MAILING LIST Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.
  • ENCOURAGE LEADS Encourage more people to contact you via your website and ensure those who contact you are ready to buy.
  • INCREASE MARGINS Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.
Trailer What you’ll learn
Course content What Will You Discover?
4 Hours
  • Master the foundations of conversion optimisation.
    1/7
    • 1.1. An Introduction to Encouraging Clicks
      03:00
    • 1.2 Measuring Success and Defining Metrics
      9:00
    • 1.3 Driving Quality Traffic
      6:00
  • Understand the psychology of decision making.
    2/7
    • 2.1. How the Brain Works
      10:34
    • 2.2. How our users make decisions
      8:10
    • 2.3 Getting to know your audience
      8:00
    • 2.5. Focusing on a Problem to Solve
      11:45
    • 2.4 Turning information into insights
      5:02
  • Discover how to reduce cognitive load and why that matters.
    3/7
    • 3.1 What is cognitive load and why it matters
      9:02
    • 3.2 Introducing simplicity to your site
      12:02
    • 3.3 Working with the user's mental model
      8:20
    • 3.4 Avoiding choice paralysis
      9:02
    • 3.5 How to Make Things Feel Easier
      8:43
  • Learn how to persuade people without alienating them.
    4/7
    • 4.1.1 Extension
      9:15
    • 4.2 Positioning Your Offering in a Positive Light
      10:45
    • 4.3 The under appreciated role of appreciation
      5
    • 4.4 Why you should seek to reduce risk.
      9:00
    • 4.5 The Power of Social Proof
      7:12
    • 4.1 The Dangers of Persuasion
      10:00
    • 4.6 Why and How to Gain the Trust of Users
      9:00
    • 4.7 Create a Sense of Belonging
      11:06
  • Improve your conversion rate into the future.
    5/7
    • 6.1 The Case for Continual Optimisation
      9:00
    • 6.2 Building an Evolutionary Process
      8:16
    • 6.3 Integrating Testing Into Projects
      8:34
    • 6.4 Running Usability Testing
      13:00
    • 6.5 An Introduction to A_B and Multivariate Testing
      8:00
  • Create compelling calls to action.
    6/7
    • 5.1 Pick Your Moment to Ask Users to Act
      8:05
    • 5.2 Design for maximum visibility
      7:20
    • 5.3 Writing compelling calls to action
      10:34
    • 5.4 Consider the post-click experience
      10:00
  • Conclusions
    7/7
    • 7.1 Conclusions and Next Steps
      5:03
Speakers
Learn from the best
  • Paul Boag

    Paul Boag

    User Experience Strategist

    @boagworld

    Paul Boag has been working in digital for 25 years. In that time he has gone from designing websites for chicken incinerator factories (true story) to consulting for international brands like PUMA, UNICEF and GlaxoSmithKline.He built an international reputation and brought in enough work to grow an agency from 3 founders to over 20 people, before becoming an independent consultant.

    boagworld.com

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