A unified creative vision of a photo or video shoot can be a challenge. From production team, orchestration, to managing client expectations, good creative direction can make the difference between an inspiring and satisfying experience - or a creative failure.
In this course, you will find a step-by-step guide to learn the process of leading a production team through a creative studio shoot. We will cover topics ranging from choosing your production team to creating a shot list, and execution.
At the end of this course, you will be able to communicate a vision that creates fans, brand ambassadors, and clients that hire you anytime they need product photography.
The subtitles are automatically generated, so the quality of the captions may vary.
Course Table of contents
What will you learn?
7 sections • 17 lectures • 2 hours 17 mins
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Introduction2 lectures 26:11 Mins
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Why creative direction is important20:06 Mins
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When creating photo and video content for clients03:43 Mins
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The Creative Director Role3 lectures 29:37 Mins
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Creative director definition07:10 Mins
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What makes a good creative director06:28 Mins
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Your responsibilities as a creative director15:59 Mins
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Preparation3 lectures 25:12 Mins
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Outlining expectations + budget07:36 Mins
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Assemble your production team14:17 Mins
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Shoot Prep03:19 Mins
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The Shot List1 lectures 18:05 Mins
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Describe lighting, backgrounds, and provide a visual example18:05 Mins
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The Shoot3 lectures 17:37 Mins
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Keeping organized01:33 Mins
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Directing the shoot07:05 Mins
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Image composition08:59 Mins
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Post-production4 lectures 19:53 Mins
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Selecting, editing and retouching07:10 Mins
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Sending proofs and sign-off06:21 Mins
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Promoting on Social03:40 Mins
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Collecting payment02:42 Mins
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Outro1 lectures 00:50 Mins
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Final thoughts00:50 Mins
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