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NEW Special offer Art Direction & Design Leadership By Sofia Papadopoulou
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$100 $65
Art Direction & Design Leadership
English English, Spanish, French (+3) [Machine translation]
2 Hours 22 Mins Course

Art Direction & Design Leadership

Special offer $100 $65

How do you rise above the norm in today’s oversaturated, digital space? How do you come up with interstellar memorable, unique concepts that stand out from the crowd? How do you bring these concepts to life through your Art Direction? And what are the key skills to communicating effectively with your client and with your team?

Being an amazing Designer is NOT what makes you a good Art Director. An Art Director requires a combination of skills. It requires Communication skills, Design skills and Leadership skills.

In this course you’ll learn from my experience, how to build memorable and meaningful concepts and how to harness the power of international teams and clients to bring these concepts to life through effective communication. We are going to go through my process of conceptualization and Art Direction presentation by deconstructing one of my favorite projects ever, showcasing how it all started and how it actually lives and breathes online today. Lastly, we are going to talk about the fundamental elements that make a true Design leader.

Are you ready to become a Design leader? It's time to dig deep, find your power and let your true capabilities shine through.

Sign up and see you in class!

(*) In this course, we are using Figma and Pitch, but there will be no showcase on how the software’s are used, as this is not a ‘technical’ course, some basic knowledge is needed. Feel free to replace them with any Design and Presentation software of your choice.

The subtitles are automatically generated, so the quality of the captions may vary.
Course Table of contents
What will you learn?

5 sections • 24 lectures • 2 hours 22 mins

  • Intro
    4 lectures 15:00 Mins
    • Welcome - What you’ll learn in this course
      01:54 Mins
    • My story - Tales of living and working in Greece
      05:55 Mins
    • Inspiration & Creativity
      06:09 Mins
    • Let’s get started!
      01:02 Mins
  • Communication Skills - You, your client & your team
    6 lectures 31:39 Mins
    • The first contact - Communicating with the client
      06:02 Mins
    • Asking the right questions - How to create the Creative Brief
      08:02 Mins
    • Inspiration & Creative Brief - Defining the Art Direction
      02:54 Mins
    • How to communicate the Art Direction to your client
      06:58 Mins
    • How to communicate the Art Direction to your team
      06:27 Mins
    • Bringing your concept to life
      01:16 Mins
  • Design Skills - Bringing your concept to life
    8 lectures 1 Hour 02 Mins
    • How to start the presentation
      09:44 Mins
    • Color - And how color affects decision making
      07:48 Mins
    • Typography - What is TOV and what does is have to do with typography
      07:07 Mins
    • Imagery - How our brains react to it and why it’s so important
      13:00 Mins
    • Motion - How we use motion and why
      09:30 Mins
    • Sound - The future of sound and its importance in creating digital experiences
      05:24 Mins
    • The bigger picture - How to end your presentation
      05:43 Mins
    • Homework
      04:00 Mins
  • Leadership Skills - Design Leadership
    5 lectures 31:44 Mins
    • What does it mean to be a leader?
      06:16 Mins
    • The client is not your enemy
      06:06 Mins
    • Dealing with feedback
      08:01 Mins
    • Nurturing and guiding your team
      07:58 Mins
    • Own it
      03:23 Mins
  • Outro
    1 lectures 04:37 Mins
    • Final Words
      04:37 Mins
Sofia Papadopoulou
Work Work Work 
Work Work Work 

Sofia has an innate ability to not only capture clients' needs, but to communicate her thinking to the client and the wider team. This ensures purposeful and meaningful product design, deeply grounded in a thorough understanding of the audience.
Sisse Skyum
Sisse Skyum Sr. Digital Producer, Superhero Cheesecake
Course details

Art Direction & Design Leadership

Art Direction & Design Leadership

By Sofia Papadopoulou

$65 35% off $100

This offer ends:

  • English
  • English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
  • Intermediate & Professional
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Sofia Papadopoulou

    Sofia Papadopoulou

    Visual Designer & Art Director

    @sofia_papadopoulou

    As an Independent Visual Designer & Art Director with 14 years of experience, crafting award-winning digital concepts for global clients & with global teams, Sofia is at the forefront of the digital era shift.

    sofiapapadopoulou.com

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