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Art Direction & Design Leadership
English English, Spanish, French (+3) [Auto]
2.5 Hours Course

Art Direction & Design Leadership

Pre order $100 $25

How do you rise above the norm in today’s oversaturated, digital space? How do you come up with interstellar memorable, unique concepts that stand out from the crowd? How do you bring these concepts to life through your Art Direction? And what are the key skills to communicating effectively with your client and with your team?

Being an amazing Designer is NOT what makes you a good Art Director. An Art Director requires a combination of skills. It requires Communication skills, Design skills and Leadership skills.

In this course you’ll learn from my experience, how to build memorable and meaningful concepts and how to harness the power of international teams and clients to bring these concepts to life through effective communication. We are going to go through my process of conceptualization and Art Direction presentation by deconstructing one of my favorite projects ever, showcasing how it all started and how it actually lives and breathes online today. Lastly, we are going to talk about the fundamental elements that make a true Design leader.

Are you ready to become a Design leader? It's time to dig deep, find your power and let your true capabilities shine through.

Sign up and see you in class!

Pre-order. This special price is available as you are buying the course in advance. The course will be available by the end of July. The price will increase as we get closer to the date and once it’s online it will be full price - so register now for a big discount.

(*) In this course, we are using Figma and Pitch, but there will be no showcase on how the software’s are used, as this is not a ‘technical’ course, some basic knowledge is needed. Feel free to replace them with any Design and Presentation software of your choice.

(**) The times of the chapters as well as the total duration of the course are approximate and may have some variation

The subtitles are automatically generated, so the quality of the captions may vary.
  • Creative Process
  • Art Direction
  • Design Leadership
  • UI Design
  • UX Design
  • Typography
  •  
  • Imagery
  • Motion
Course Table of contents
What will you learn?

5 sections • 24 lectures • 2.5 hours

  • Intro
    4 lectures 15:00 Mins
    • Welcome - What you’ll learn in this course
      01:00 Mins
    • My story - Tales of living and working in Greece
      09:00 Mins
    • Inspiration & Creativity
      05:00 Mins
    • Let’s get started!
      00:40 Mins
  • Communication Skills - You, your client & your team
    6 lectures 40:00 Mins
    • The first contact - Communicating with the client
      09:00 Mins
    • Asking the right questions - How to create the Creative Brief
      09:50 Mins
    • Inspiration & Creative Brief - Defining the Art Direction
      03:00 Mins
    • How to communicate the Art Direction to your client
      08:00 Mins
    • How to communicate the Art Direction to your team
      07:00 Mins
    • Bringing your concept to life
      00:40 Mins
  • Design Skills - Bringing your concept to life
    8 lectures 1 Hour
    • How to start the presentation
      09:00 Mins
    • Color - And how color affects decision making
      15:00 Mins
    • Typography - What is TOV and what does is have to do with typography
      08:00 Mins
    • Imagery - How our brains react to it and why it’s so important
      07:00 Mins
    • Motion - How we use motion and why
      10:00 Mins
    • Sound - The future of sound and its importance in creating digital experiences
      06:00 Mins
    • The bigger picture - How to end your presentation
      02:00 Mins
    • Homework
      04:00 Mins
  • Leadership Skills - Design Leadership
    5 lectures 33:00 Mins
    • What does it mean to be a leader?
      07:00 Mins
    • Dealing with feedback
      09:00 Mins
    • The client is not your enemy
      06:00 Mins
    • Nurturing and guiding your team
      08:00 Mins
    • Own it
      03:00 Mins
  • Outro
    1 lectures 06:00 Mins
    • Final Words
      06:00 Mins
Sofia Papadopoulou
Work Work Work 
Work Work Work 

Sofia has an innate ability to not only capture clients' needs, but to communicate her thinking to the client and the wider team. This ensures purposeful and meaningful product design, deeply grounded in a thorough understanding of the audience.
Sisse Skyum
Sisse Skyum Sr. Digital Producer, Superhero Cheesecake
Course details

Art Direction & Design Leadership

Art Direction & Design Leadership

By Sofia Papadopoulou

  • Creative Process
  • Art Direction
  • Design Leadership
  • UI Design
  • UX Design
  • Typography
  •  
  • Imagery
  • Motion
$25 75% off $100

This offer ends:

  • English
  • English, Spanish, French, Japanese, Italian, Portuguese [Auto]
  • Intermediate & Professional
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Sofia Papadopoulou

    Sofia Papadopoulou

    Visual Designer & Art Director

    @sofia_papadopoulou

    As an Independent Visual Designer & Art Director with 14 years of experience, crafting award-winning digital concepts for global clients & with global teams, Sofia is at the forefront of the digital era shift.

    sofiapapadopoulou.com

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