50 Fashion Websites (+20 New Sites)

Fashion industry is always looking for the latest trend

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Fashion industry is always looking for the latest trend to absorb it and then spread it to the rest of the world. This behaviour is also common in web design. So, when the worlds of fashion and Internet collide, we can expect to see websites that blend together the latest visual and technological trends.

Each fashion brand aims to create a unique and characteristic visual style that fits its personality. However, there are certain characteristics that are common to most fashion companies' websites. Most fashion websites rely on the power of visuals to draw attention to them and let the product speak for itself. The use of photographs is imperative, large images and videos are very popular. In most cases, the homepage consist of a large background photo and a navigation menu. The rest of the content is pushed to the background so it does not compete with the displayed product. Black and white is a common colour scheme for most fashion websites, especially those thatwant to convey an image of elegance and classicism, while young and playful brands use a lot of colour.

The main objective of a fashion website is to keep the viewer in the site enough time for him or her to see the last collection of the product. Some fashion websites have interactive elements and try to transform the visit into a sensory experience for the viewer. In this post we compiled 50 of the best fashion websites you can find on the Internet these days. Fashion websites tend to change from one season to another, so take a look quickly, before they are gone!

  • emploi NY

  • Diesel - Magic of Christmas

  • Boucheron Paris

  • Nelly Rodi

  • Giorgio 1985

  • Cropp

  • RVLT Revolution

  • Valentina Gallo

  • L'Exception

  • House

  • Gubb & Mackie

  • Conspiracy

  • Diesel - Color Exposure

  • DuJour

  • Heather Conlan

  • Ermengildo Zegna

  • Creative - EXSUD

  • Genny

  • Ballantyne

  • Barbara Opsomer

  • Free People

  • Diesel Fresh & Bright Superheroes

  • Brandon Knaster Jewlry

  • Prada

  • Timberland Earthkeepers

  • Vibram FiveFingers

  • O.X.S.

  • Abercrombie & Fitch

  • Tom Ford

  • Tzegoh

  • Patrik Ervell

  • Reserved

  • Talc

  • Chicago L-Shirts

  • Marie Saint Pierre

  • Josh Goot

  • The Butcher and The Crow

  • Versace

  • Charles Campbell - Bespoke Shirts

  • Guy Vernes

  • Crane Brothers

  • CXXVI Clothing Co.

  • LOLA New York

  • Lula Designs

  • Hard Graft

  • Supply

  • Pageboy

  • Faith Connexion

  • Converse Deutschland

  • Roberta di Camerino

  • Kildare

  • Manufacture d'Essai

  • Airwalk

  • Massimo Bonini Showroom

  • Stella McCartney

  • Scotch & Soda

  • Jordan BCT Low

  • me & oli

  • Diesel > Denim & Jeans

  • BokicaBo - Spring / Summer 2011

  • WESC - The Chase - Spring 2011 footwear

  • Armani Code

  • GAS Jeans - Denim Spring / Summer 2011

  • Protest Boardwear

  • Levi's Roadwear

  • Guess

  • Versace Collection

  • Wrangler Europe | We are animals


By Awwwards Team

Awwwards – recognizing the talent and effort of the best web designers, developers and agencies in the world. We aim to create a meeting point where web professionals from across the world can come to find inspiration; a space for debate; a place to share knowledge and experience; give and receive constructive and respectful critiques. “Always hungry”.