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Talk: Rebuilding a Digital Brand with Head of Design at Help Scout, Linda Eliasen

Article by Awwwards in Inspirational talks -

Linda Eliasen Head of Design at Help Scout, former illustrator at adult swim, MailChimp and Dropbox discusses building brands, the complexity of emotions related to design and tech, and the challenge of distilling complicated techy stuff down to a thing that ordinary people can cherish and understand.

In the world of tech, and this digital environment we're in, things move so fast, but that's just the nature of it. In my experience to give a brand some life that feels genuine and real, you have to give things more time than you're comfortable with.

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