Art Director at makemepulse, Louis Ansa joined us at awwwards Amsterdam to discuss how an animation system can add meaning to a design and an extra layer of information and personality to brands, design & interactive experiences. He showcased his inspiration, creative process and animation principles.
Most people design websites only focusing on grids, UX, interaction and copy - but animation is a great great tool when you want to convey information, personality and many more things.
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