Dec 10, 2019
Talk: How The New York Times Applies Storytelling Techniques to Brands, Graham McDonnell at Awwwards Conference New York
Graham McDonnell, International Creative Director at The New York Times, shares the techniques its in-house brand studio uses to create immersive interactive digital stories for a wide variety of brands, and how they deliver significant, measurable results.
A lot of clients come to us saying we want VR, or a podcast, or augmented reality, we always go back to them with the same answer, because it's really important to figure out the story first and then how to tell it afterwards, even in the word itself "story" comes before the "telling" so it's really important before you start thinking about the execution, what is the message?
Watch 100s of UX, UI Design, Animation, Web Design and Development talks on the Awwwards YouTube Channel - subscribe here!
Get your ticket for the next Awwwards Conference: Talks, Workshops, Meetups and Parties for digital creatives to learn key tools, current trends and emerging web technologies from leading agencies, whilst making connections within the international design community.