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Talk: Generative Design in Nike's Innovation Department with Lysandre Follet

Article by Awwwards in Inspirational talks -

Director of Generative Design, Lysandre Follet leads a team of cutting-edge multidisciplinary creatives whose aim is to orchestrate the paradigm shift to Generative Design within Nike’s Innovation Design Department. Lysandre and his team focus on Nike’s future products which live at the intersection of design, digital craft and science.

In this talk he discusses co-creation with computers through the lens of generative design / algorithm design and asks in a world run by computer programs that make decisions or solve problems for us, can we leverage algorithms and machines to complement and augment the human creative practice?

A new tool doesn't just make something easier. It allows for new previously impossible way of thinking, of living, of being.

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