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Talk: Designing for the Near Future with Senior Product Designer at Twitter, Lisa Ding at Awwwards Conference San Francisco

Article by Awwwards in Inspirational talks -

Senior Product Designer at Twitter, Lisa Ding shares Twitter's methodology and processes for designing for the future. She discusses how can you define your scope and recognize the trends that matter for your products, and how by using Trend Spotting, Jobs To Be Done, and Design Fiction you can find the best possible opportunities for your organization.

Design is about the future in a way similar to science fiction, it probes imaginatively and materializes ideas the way science fiction materialise ideas, often times though stories.

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