Genki Imamura is Founder, Philosopher and Brand Designer at Bees & Honey, a Tokyo based brand design group that offers lifestyle brands radical product design and digital design improvements based on “IKI” - Japan's unique sense of beauty. In this talk Genki shares his recipe for brand making, how you can define your brand ideology though mixing emotion and logic, philosophy, psychology, anthropological theories and the golden circle, at Awwwards Conference Tokyo.
Once you define the ideology, it can increase the impact of the brand and can save you money and time
Watch 100s of UX, UI Design, Animation, Web Design and Development talks on the Awwwards YouTube Channel - subscribe here!
Get your ticket for the next Awwwards Conference: Talks, Workshops, Meetups and Parties for digital creatives to learn key tools, current trends and emerging web technologies from leading agencies, whilst making connections within the international design community.