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06 Collect

Talk: Creating Magic - Products for Humans not Robots, with Peter Smart from Fantasy Interactive

Article by Awwwards in Inspirational talks -

Peter Smart leads global design agency Fantasy Interactive, in this talk he discusses how to create user experiences that set new standards, what it means to create products for humans not robots, and dives into the design processes of some of Fantasy's most successful product launches.

This is the synergy between designers and engineering teams coming together to make things that actually meet the needs of people and actually feel magical, that don't just feel like technology for technology's sake.

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