Nominees / XTB Website from Australia
01 Collect

XTB Website

July 18

by Yell Creative (Australia)

A new investment product for the Australian market. Voted 'Best Disruptor' in the Fintech Awards 2016. The visual design of the XTBs site is derived from the distinctive brand design that clearly differentiates XTBs from other financial brands. The challenge was to apply this identity to an online environment without losing the clarity of communication. The XTBs site incorporates world-first functionality in its cash flow tool. While most financial projection tools use abstract rates, which don’t provide direct tangible results, the XTB calculators use daily updated information to ensure that calculations are accurate and relevant. The site features multiple interactive elements, including scrolling tickers that can be clicked to view more detailed information on that product, explainer and media videos and calculator tools: at each stage of their journey users are invited to interact with the information to learn more, dig deeper and see how investing in XTBs can benefit their investment portfolio.
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