The Frye Company Website Redesign

The new Frye.com takes the product focused brand beyond its heritage roots and captures the bold fashion forward personality of the store in a clean and classic way online. The design brings the emotional story of the products to life; from the creation of leather to the craftsmen that work with it. We refined Frye's brand and developed new content to help frame a more fashion forward positioning and broadened reach through social channels. The team reshot the entire product catalogue to make the site much more tactile; highlighting the uniqueness of the leather. We increased e-commerce performance by introducing new concepts such as ‘Collection pages’ to drive increased average order value and used ‘boot silhouettes’ to create a more seamless way to filter and navigate the site.

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Votes (15/46)

Design
Usability
Creativity
Content
Overall
  • Lime Creative
    Lime Creative from Greece
    limecreative.gr
    7
    6
    6
    6
    6.40
  • artversion
    artversion from United States
    artversion.com
    7
    7
    8
    7
    7.20
  • Finesse Design Atelier
    Finesse Design Atelier from France
    finesseatelier.com
    7
    7
    7
    7
    7.00
  • ICREA design studio
    ICREA design studio from Russia
    icrea.ru
    7
    6
    6
    6
    6.40
  • Amir Arhami
    Amir Arhami from Iran
    be.net
    6
    6
    6
    6
    6.00
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