Nominees / The Defectors from Australia
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The Defectors

25 APRIL

by J.Maloney, M.Nava, S.Horton-Stephens (Australia)

We are The Defectors and we are rebelling with a cause; defecting from traditional marketing that no longer suits the needs and demands of our world. Consumers are eager to hear a new voice, a voice that speaks to them outside the traditional system. We are that voice, dispersing information about services and products using systems which consumers haven’t trained themselves to ignore completely.
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