by Pollen / BWM from Australia with 7.62
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Site of the Day November 18, 2011
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The Australian Red Cross and BWM have charged Pollen to deliver a unique communication to alert the general public to the ever-increasing danger of nuclear weapons in the world. In response we developed the Social Explosion. Pollen created a single website that informs users on the subject and takes them through a very simple process whereby they sign a petition to be taken to Geneva, and more importantly allow us to utilise their social media 'footprint’ to deploy a one time message on the subject of nuclear weapons to all their friends. Thus creating the Social Explosion.

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Team behind the project
  • Pollen
    Pollen from Australia
    • SOTD 03
      Site of the Day
    • H.M 02
      Honorable Mention
    • chief
      Chief User
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