The Australian Red Cross and BWM have charged Pollen to deliver a unique communication to alert the general public to the ever-increasing danger of nuclear weapons in the world. In response we developed the Social Explosion. Pollen created a single website that informs users on the subject and takes them through a very simple process whereby they sign a petition to be taken to Geneva, and more importantly allow us to utilise their social media 'footprint’ to deploy a one time message on the subject of nuclear weapons to all their friends. Thus creating the Social Explosion.
CREDITS
Team behind the project
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Pollen from Australia
Sites of the day
Previous Winners-
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by DDB Tribal Group, Berlin from GermanyNovember 16, 2011 in SOTD
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by Stinkdigital London / Santo London from United KingdomNovember 14, 2011 in SOTD