Sonic #SquareShakes

Honorable Mention - Apr 10, 2016

Sonic #SquareShakes

People are obsessed with capturing the world on Instagram, so we thought, "What if we manipulated the real world to fit on Instagram?" GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram – SONIC #SquareShakes. The SONIC Square Shake is entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. The shakes are only available exclusively through “Shop Now” sponsored ads on Instagram to 2016 Coachella festival goers at the Base Camp festival grounds. Through the “Shop Now” geo-targeted sponsored ads, attendees can order the shakes and sample them on the spot – a first-of-its-kind program for Instagram. Samplers are then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShake, thus completing the Insta-circle.

Color Palette

  • HEX #49c5b6
  • HEX #FF9398
  • HEX #ECD06F

Typography

Votes (15/57)

Design
Usability
Creativity
Content
Overall
  • DPDK
    DPDK from Netherlands
    dpdk.com
    7
    7
    6
    6
    6.70
  • Lime Creative
    Lime Creative from Greece
    limecreative.gr
    8
    8
    8
    9
    8.10
  • Multivitamin Studio
    Multivitamin Studio from United Kingdom
    multivitamin.studio
    8
    7
    8
    8
    7.70
  • FV • Digital Creative Agency
    FV • Digital Creative Agency from Italy
    filippovezzali.com
    6
    6
    6
    6
    6.00
  • HoohaaDesign
    HoohaaDesign from United Kingdom
    hoohaa.design
    6
    6
    6
    6
    6.00
    •••