Nominees / Sonic #SquareShakes from United States
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Sonic #SquareShakes

April 10

by Goodby Silverstein & Partners (United States)

People are obsessed with capturing the world on Instagram, so we thought, "What if we manipulated the real world to fit on Instagram?" GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram – SONIC #SquareShakes. The SONIC Square Shake is entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. The shakes are only available exclusively through “Shop Now” sponsored ads on Instagram to 2016 Coachella festival goers at the Base Camp festival grounds. Through the “Shop Now” geo-targeted sponsored ads, attendees can order the shakes and sample them on the spot – a first-of-its-kind program for Instagram. Samplers are then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShake, thus completing the Insta-circle.
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  • meredith-vellines
    • H.M 01
      Honorable Mention
    • Tribe
      Tribe
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