Reimagining Guest Experience for Taj Hotels

A 100-year old iconic hospitality brand lost connection with the new global citizen, being unable to transform its unique experience online. We decided to reimagine the travel experience for Taj altogether - creating “Travel Experience as unique as you” (the traveller). We focused on destinations and digitally enabled experiences, to set Taj apart. We underwent strategy sessions, countless hours of design workshops, followed up by implementing a state of the art digital marketing platform, and topped it off by eye-popping content. Within weeks, impressive results in booking and visitor count have validated our approach.

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Votes (15/170)

Design
Usability
Creativity
Content
Overall
  • Adveris
    Adveris from France
    adveris.fr
    7
    6
    7
    7
    6.70
  • Lime Creative
    Lime Creative from Greece
    limecreative.gr
    5
    5
    5
    5
    5.00
  • hex-code
    hex-code from Ukraine
    6
    7
    6
    6
    6.30
  • Finesse Design Atelier
    Finesse Design Atelier from France
    finesseatelier.com
    7
    7
    7
    7
    7.00
  • ICREA design studio
    ICREA design studio from Russia
    icrea.ru
    6
    6
    6
    6
    6.00
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