Passion for Excellence
”Passion for Excellence” is a tribute to the high-quality approach in medical treatment and patient care. The 170+ pages report features the interdisciplinary concept of German hospital ”Clinics Essen Mitte” and serves as a flagship publication for its stakeholders. Additionally, a special microsite has been created as a digital platform which provides even more information in a multimedial way. Thanks to our interactive and cross-channel approach, readers can scan almost 100 pages with their smartphones by using the augmented reality app “Layar”. Thereby, they get access to lots of videos, photo galleries, podcasts and other digital media files. “Passion for excellence” brings print to life and offers its readers a multisensual reading experience.
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