Nominees / MapQuest Mobile Launch Site from U.S.A.
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MapQuest Mobile Launch Site


by HLK (U.S.A.)

According to 18- to 35-year-olds, MapQuest is for their parents. The clients realized, to change this key perception for good, the brand also needed an overhaul. HLK was brought on board to guide the strategy for a major transformation, as well as conceptualize and develop the elements supporting the new face of the brand.
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  • Steve Mahn
    Steve Mahn from U.S.A.
    • SOTD 01
      Site of the Day
    • H.M 02
      Honorable Mention
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