Nominees / Maleficent Tumblr Site from United States
03 Collect

Maleficent Tumblr Site

May 20

by WatsonDG (United States)

Evil is the New Black is a completely new take on a traditional EPK site. The site serves as virtual lookbook for the film's fashion, environments, characters, behind-the-scenes footage and more. Comprised of original static and animation content, custom video transitions, and hand-picked stock photography, the site provides a wealth of shareable material for both an active and passive audience. By aligning Maleficent's aesthetic with contemporary fashion, Evil Is The New Black generates awareness through thematically-driven content that is displayed in a narrative context.
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Team behind the project
  • Watson Design Group, Inc. from United States
    • SOTM 03
      Site Of The Month
    • SOTD 32
      Site Of The Day
    • H.M 40
      Honorable Mention
    • Chief

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