Nominees / Maleficent Tumblr Site from United States
02 Collect

Maleficent Tumblr Site

May 20

by WatsonDG (United States)

Evil is the New Black is a completely new take on a traditional EPK site. The site serves as virtual lookbook for the film's fashion, environments, characters, behind-the-scenes footage and more. Comprised of original static and animation content, custom video transitions, and hand-picked stock photography, the site provides a wealth of shareable material for both an active and passive audience. By aligning Maleficent's aesthetic with contemporary fashion, Evil Is The New Black generates awareness through thematically-driven content that is displayed in a narrative context.
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CREDITS
Team behind the project
  • Watson Design Group, Inc. from United States
    • MONTH 02
      Site of the Month
    • SOTD 31
      Site of the Day
    • H.M 39
      Honorable Mention
    • Chief
      Chief
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