Lang Lang - The Chopin Album
by Matthias Rendl Grafikdesign (Germany)
Task: Present the new album in such a cool and engaging way that it would bring a younger, more diversified crowd to discover Lang Lang and classical music. Idea: Explain the close relationship between Lang Lang - today’s most popular pianist - and Chopin - the world’s most popular piano composer - in a nice and engaging way. We combined super-personal video content from Lang Lang’s childhood with fresh, dynamic and up to date design and coding techniques (HTML5, parallaxe scolling, …) – something quite rare in the classical music digital world. The result is a modern website with a very special user experience.