KLM Flat or Not
KLM Flat or Not
By MediaMonksfromNetherlands with 7.48
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Site of the Day/ July 29, 2014
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KLM's new World Business Class seats transform into full flat beds. To promote this we created Flat or Not: how do people react to an ordinary airport seat suddenly going fully flat.

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  • Daan Klaver
    Daan KlaverfromNetherlands
    Founder and Creative Director of Build in Amsterdam
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    7.70
  • Malte Gruhl
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    Associate Design Director for R/GA
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    8.00
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    Founder and UX Director at Carter Digital
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    6.70
  • Jonas Lempa
    Jonas LempafromGermany
    Creative Director & Partner at Taikonauten
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    7.20
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    Luca QuattrinfromItaly
    Creative Director of H-ART
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