I WAS HERE
To make World Humanitarian Day 2012 a truly global celebration, Droga5 partnered with the United Nations and Beyoncé Knowles on a campaign that would make August 19 a day to remember. WHD-IWASHERE.org was the foundation for the initiative - a website powered by DE-DE’s social amplification platform, Thunderclap. An exclusive music video from Beyoncé was posted on the site, and people from around the world came together there, pledging to support World Humanitarian Day by doing something good for someone else and spreading a message of hope.
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