Nominees / HowStuffWorks Interactive Backyard from U.S.A.
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HowStuffWorks Interactive Backyard


by Discovery Communications, Fancy Pants Group, Saatchi & Saatchi LA (U.S.A.)

Discovery Communications, Saatchi & Saatchi LA and Fancy Pants Group collaborated to design and develop an interactive HTML5 site that aligns the 2014 Toyota Tundra with DIY home enthusiasts and content from HowStuffWorks. Featuring 360-panoramic views of an idyllic patio, pool and backyard, users are encouraged to explore and engage with the site to learn landscaping tips, like how to build a fire pit or erect a gazebo and shed, while also uncovering details and information about the all-new 2014 Toyota Tundra.
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