Gucci Flora Gorgeous Gardenia
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Technologies & Tools
Description
For the launch of Flora Gorgeous Gardenia, Gucci created an immersive platform to explore the fragrance's ingredients and the ad campaign through AR features and a photo sticker booth.
SOTD / SCORE → 7.81/ 10
Design40%
Usability30%
Creativity20%
Content10%
7.9 / 10
7.31 / 10
8.3 / 10
7.98 / 10
Votes
Design
Usability
Creativity
Content
Overall
-
Marta Verba from SerbiaUI/UX Designer89988.50 -
Ira Gritsay from UkraineArt Director97898.20 -
Big Horror Athens from GreeceFounder of Big Horror Athens87887.70 -
Marie Benoist from AustraliaProduct Designer87887.70 -
Esther Jansma from NetherlandsDesigner78987.80 -
Bruno Arizio from NetherlandsDigital Designer87887.70 -
Cyd Stumpel from NetherlandsCreative developer75666.10 -
Klaus-Martin Michaelis from GermanyCreative Director Digital88877.90 -
Kento Ishiduka from JapanArtdirector87887.70 -
Saz Chaudhry from United KingdomCreative Director87877.60 -
Nao Sato from JapanCEO88888.00 -
Zaplava Dmitry from UkraineCo-owner and designer87887.70 -
Kacper Chlebowicz from PolandArt Director66896.70 -
Olha Olianishyna from UkraineCo-founder of the Obys agency77887.30 -
Karina Sirqueira from United StatesBrazilian designer at Work & Co in Brooklyn, NY.881098.50 -
Lucas Nikitczuk from ArgentinaDirector76876.90 -
Valeria Francis from GreeceDigital designer88988.20 -
Juraj Molnár from SlovakiaCreative Director87887.70 -
Awwwards Users - Pro and Chiefawwwards.com8.48.08.88.68.37
Design
Usability
Creativity
Content
Overall
DEV AWARD → 7.6/ 10
Semantics / SEO
Animations / Transitions
Accessibility
WPO
Responsive Design
Markup / Meta-data
7.40 / 10
8.60 / 10
7.20 / 10
7.20 / 10
7.80 / 10
7.40 / 10
Votes
Semantics
Animations
Accessibility
WPO
Responsive Design
Markup
Overall
-
Nicholas from ItalySenior Frontend Developer. Founder @blendmodes.studio81079888.40 -
Iván Soria from MexicoCreative Director8985887.55 -
Renaud ROHLINGER from JapanCTO7877777.15 -
Victor Work from CanadaCreative Developer & Designer7877977.55 -
Guilherme Pangnotta from BrazilDeveloper7878777.35
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Inspiration
Pastel colors
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