Nominees / GoodBelly from United States


January 21

by LRXD (United States)

As GoodBelly’s arresting new packaging hit store shelves, NextFoods had a gut feeling that the probiotic drink’s website deserved a redo, too. Agency LRXD was hired to redesign the destination as “The tasty way to set your health in motion.” The redesign complements the new packaging’s aesthetic, provides a highly interactive experience for visitors on every page and illustrates the healthy benefits of balancing intestinal microflora in bite-sized morsels. Components include a coupon, a 12-day Belly Reboot challenge and tracker app.
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Team behind the project
  • Jamie Reedy from United States
    • H.M 03
      Honorable Mention
    • Chief

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