Ford creates a web platform to answer the public's questions about the brand, its products and technology. Ford Answers was launched during Brazil's auto show and focused on creating a very transparent relationship with its audience. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.
-
Marcus Stenbeck from SpainTechnical Director @Binalogue-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
7.10 -
-
James Noble from AustraliaFounder and UX Director at Carter Digital-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
6.80 -
-
Gonzalo Perez from SpainCreative Director at RUYA International-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
6.90 -
-
Rolf Jensen from U.S.A.Art Director and Co-founder of Good Morning-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
6.80 -
-
Matija Vujovic from Czech RepublicCreative Director at Kitchen Prague-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
7.20 -
-
Henry Daubrez from BelgiumCo-owner and Creative director at dogstudio-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
7.00 -
-
JB Grasset from FranceCo-founder of Ultranoir-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
6.90 -
-
Awwwards Users - Pro and Chief-
Design
-
Usability
-
Creativity
-
Content
-
juryJury User
7.27 -
CREDITS
Team behind the project
-
bluehive from Brazil -
Slikland from Brazil
Sites of the day
Previous Winners-
25 CollectFrom ItalyJanuary 15, 2015
by AQuest -
19 CollectFrom U.S.A.January 14, 2015
by Dixon & Moe
-
18 CollectFrom United KingdomJanuary 13, 2015
by Matthew Luke
-
20 CollectFrom FranceJanuary 12, 2015
by Wokine
