by
Blue Hive Brazil
from Brazil with 7.04
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0.00Design
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0.00Usability
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0.00Creativity
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0.00Content
Site of the Day
January 16, 2015
Ford creates a web platform to answer the public's questions about the brand, its products and technology. Ford Answers was launched during Brazil's auto show and focused on creating a very transparent relationship with its audience. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.
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Marcus Stenbeck from SpainTechnical Director @Binalogue-
Design
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Usability
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Creativity
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Content
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JuryJury
7.10 -
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James Noble from AustraliaFounder and UX Director at Carter Digital
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Design
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Usability
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Creativity
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Content
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JuryJury
6.80 -
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Gonzalo Perez from SpainFounder of Binaryblocks
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Design
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Usability
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Creativity
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Content
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JuryJury
6.90 -
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Rolf Jensen from United StatesArt Director and Co-founder of Good Morning
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Design
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Usability
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Creativity
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Content
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JuryJury
6.80 -
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Matija Vujovic from Czech RepublicCreative Director at Matbold
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Design
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Usability
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Creativity
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Content
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JuryJury
7.20 -
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Henry Daubrez from BelgiumCo-owner and Creative director at dogstudio
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Design
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Usability
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Creativity
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Content
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JuryJury
7.00 -
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JB Grasset from FranceCo-founder of Ultranoir
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Design
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Usability
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Creativity
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Content
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JuryJury
6.90 -
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Awwwards Users - Pro and Chief
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Design
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Usability
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Creativity
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Content
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JuryJury
7.27 -
CREDITS
Team behind the project
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bluehive from Brazil
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Slikland from Brazil
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