Ford creates a web platform to answer the public's questions about the brand, its products and technology. Ford Answers was launched during Brazil's auto show and focused on creating a very transparent relationship with its audience. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.
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Marcus Stenbeck from SpainTechnical Director @Binalogue-
Design
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Usability
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Creativity
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Content
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JuryJury
7.10 -
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James Noble from AustraliaFounder and UX Director at Carter Digital
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Design
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Usability
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Creativity
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Content
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JuryJury
6.80 -
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Gonzalo Perez from SpainCreative Director at RUYA International
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Design
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Usability
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Creativity
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Content
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JuryJury
6.90 -
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Rolf Jensen from United StatesArt Director and Co-founder of Good Morning
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Design
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Usability
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Creativity
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Content
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JuryJury
6.80 -
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Matija Vujovic from Czech RepublicCreative Director at Kitchen Prague
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Design
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Usability
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Creativity
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Content
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JuryJury
7.20 -
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Henry Daubrez from BelgiumCo-owner and Creative director at dogstudio
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Design
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Usability
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Creativity
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Content
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JuryJury
7.00 -
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JB Grasset from FranceCo-founder of Ultranoir
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Design
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Usability
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Creativity
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Content
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JuryJury
6.90 -
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Awwwards Users - Pro and Chief
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Design
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Usability
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Creativity
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Content
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JuryJury
7.27 -
CREDITS
Team behind the project
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bluehive from Brazil
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Slikland from Brazil
Sites of the day
Previous Winners-
27 CollectFrom ItalyJanuary 15, 2015
by AQuest -
21 CollectFrom United StatesJanuary 14, 2015
by Dixon & Moe
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22 CollectFrom United KingdomJanuary 13, 2015
by Matthew Luke
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20 CollectFrom FranceJanuary 12, 2015
by Wokine
