Foolproof: an experience design agency

In late 2012 we embarked on a rebrand project to reposition Foolproof as an experience design brand and to fully reflect our expanded proposition. Whilst our website was just one asset that needed to change with the rebrand, it was clearly the most visible and would be a very public proof-point for our capabilities and culture. We designed a smaller, responsive website that demystifies our services, reflects our personality and makes clear our commitment to evidence-based creativity. It also opens windows into our design studio through the use of micro-interactions, microblogging and photography.

Votes (15/58)

Design
Usability
Creativity
Content
Overall
  • Adveris
    Adveris from France
    adveris.fr
    5
    4
    5
    4
    4.60
  • FV • Digital Creative Agency
    FV • Digital Creative Agency from Italy
    filippovezzali.com
    6
    7
    6
    8
    6.50
  • PUSH
    PUSH from Ukraine
    wearepush.co
    7
    7
    7
    7
    7.00
  • Adwyse & Co.
    Adwyse & Co. from Germany
    adwyse.de
    6
    6
    6
    6
    6.00
  • Carolina Poll
    Carolina Poll from Germany
    carolpoll.design
    6
    6
    6
    6
    6.00
    •••