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SOTD
7.08

Site of the Day - Apr 26, 2014

Color Palette

This website uses a color
palette of 3 colors

  • HEX #2779a7
  • HEX #9C9C9C
  • HEX #ffffff

Description

A new British Airways site to launch their new Airbus A380 and Boeing 787 Dreamliner. Each one is full of innovations designed to improve your wellbeing. The first aircraft launch campaign that features people not planes and talks of feelings instead of features. An approach as innovative as the aircraft themselves.

SOTD / SCORE → 7.08/ 10

Design40%
Usability30%
Creativity20%
Content10%
7.43 / 10
6.77 / 10
6.92 / 10
6.95 / 10

Votes

Design
Usability
Creativity
Content
Overall
  • Henry Daubrez
    Henry Daubrez from Belgium
    7
    6
    6
    7
    6.50
  • Grafik
    Grafik from New Zealand
    8
    7
    7
    7
    7.40
  • Jonas Lempa
    Jonas Lempa from Germany
    8
    7
    7
    7
    7.40
  • David Basso
    David Basso from France
    7
    5
    5
    5
    5.80
  • Luca Quattrin
    Luca Quattrin from Italy
    8
    8
    8
    8
    8.00
    •••
Design
Usability
Creativity
Content
Overall

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