Faces of Drunk Driving
by Sherry Matthews Advocacy Marketing (U.S.A.)
The Faces of Drunk Driving website is the centerpiece of a multimedia campaign created for the Texas Department of Transportation and details the gripping true stories of Sean Carter and Jacqui Saburido, both severely injured by drunk drivers. The site, which is optimized for mobile and tablet devices, uses parallax scrolling to engage visitors, bring them deeper into the site, and illustrate the devastation wrought by drunk driving. Our goal in sharing these stories in a real, graphic, and hard-hitting way is to get the audience’s attention, make them think twice about getting behind the wheel after drinking, and plan ahead for a safe ride home.