Canada Keep Exploring
by DDB Canada / Tribal Vancouver (Canada)
Tribal DDB Vancouver recently launched Keepexploring.ca for the Canadian Tourism Commission. The site was the answer to a challenge: “Show the world what a real trip through Canada might feel like.” Our team began with an untraditional approach — we stripped down how the site assets would be acquired in order to truly capture real travel moments. Actual groups of friends were sent across the country on trips that were photographed, mapped and documented. This resulted in a massive bank of candid moments, all tracked to their location. Users see all of this content on the site’s homepage, which boasts an infinite scroll. Click on an image, and dive into a specific trip’s photos, map, or notes. Once inside a trip, users can easily link out to other Canadian sites to help organize and book a trip like the one they just sampled on Keepexploring.ca.