Nominees / BRDG from China
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BRDG

12 DECEMBER

by FRED & FARID SHANGHAI (China)

In order to breathe life into this cultural bridge, members (the group's 100% digital agency) have created a gateway site that links both offices and that allows the Paris and Shanghai teams to share what goes on in their respective offices via posts on Weibo, Instagram and Twitter. These posts are shown on two special large-screen displays set up in the foyer of each office. 9263 km is the distance that separates the two cities. This new version integrates Vine, Wechat, Soundcloud, Youtube, Tudding, Papa et Youku.
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Team behind the project
  • FRED & FARID
    FRED & FARID from France
    • H.M 04
      Honorable Mention
    • chief
      Chief User
    Follow FRED & FARID!

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