Blue Cross Blue Shield of Massachusetts 2014 "Together" Annual Reports
April 22
by Renessa Ciampa (United States) Benji Mauer
We led Blue Cross Blue Shield of Massachusetts in developing an overarching creative theme for their 2014 family of annual reports, collaborated closely with their internal teams and copywriters, and art directed photo and video. The end result is 3 interlinked, responsive websites, rich in engaging interactive features and animation. The one-page website design yielded increased viewer engagement throughout this year's report, in less than one month after launch, in comparison to their last year's report website. Together We're Making Healthcare Affordable: bluecrossma.com/together2014; Together We're Building Healthier Communities: bluecrossma.com/together2014/citizenship; Together We're Giving Everyone a Voice: bluecrossma.com/together2014/diversity
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Alex Engzell from Netherlands
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Aristide Benoist from United States
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Adwyse & Co. from Germany
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metrothemes from United States
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Lisett from Philippines
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M-Provezza from Italy
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Kristian from Italy
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vgarcia from United States
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sugarfree from Philippines
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Nyukie from Philippines
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Albert Gonora from United States
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