Blue Cross Blue Shield of Massachusetts 2014 "Together" Annual Reports
Nominee - Apr 22, 2015
We led Blue Cross Blue Shield of Massachusetts in developing an overarching creative theme for their 2014 family of annual reports, collaborated closely with their internal teams and copywriters, and art directed photo and video. The end result is 3 interlinked, responsive websites, rich in engaging interactive features and animation. The one-page website design yielded increased viewer engagement throughout this year's report, in less than one month after launch, in comparison to their last year's report website. Together We're Making Healthcare Affordable: bluecrossma.com/together2014; Together We're Building Healthier Communities: bluecrossma.com/together2014/citizenship; Together We're Giving Everyone a Voice: bluecrossma.com/together2014/diversity
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Votes (15/35)
Design
Usability
Creativity
Content
Overall
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Aristide Benoist from United Statesaristidebenoist.com66666.00 -
Alex Engzell from Netherlandsengzell.me45454.40 -
Adwyse & Co. from Germanyadwyse.de66666.00 -
metrothemes from United Statesmetrothemes.me77777.00 -
Lawrence Giordano66676.10 -
Laetitia Lyne Prn98898.50 -
Lisett from Philippines66666.00 -
M-Provezza from Italym-provezza.com36364.20 -
Kristian from Italykwebsite.it66666.00 -
vgarcia from United States77777.00 -
Thibaud Genevois Franchi76676.50 -
rbonilla44554.30 -
sugarfree from Philippines66666.00 -
Albert Gonora from United Statesbinaryanvil.com67676.40 -
mquisto from United States67676.40