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Blue Cross Blue Shield of Massachusetts 2014 "Together" Annual Reports

April 22

by Renessa Ciampa (United States) Benji Mauer

We led Blue Cross Blue Shield of Massachusetts in developing an overarching creative theme for their 2014 family of annual reports, collaborated closely with their internal teams and copywriters, and art directed photo and video. The end result is 3 interlinked, responsive websites, rich in engaging interactive features and animation. The one-page website design yielded increased viewer engagement throughout this year's report, in less than one month after launch, in comparison to their last year's report website. Together We're Making Healthcare Affordable: bluecrossma.com/together2014; Together We're Building Healthier Communities: bluecrossma.com/together2014/citizenship; Together We're Giving Everyone a Voice: bluecrossma.com/together2014/diversity
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  • Renessa Ciampa
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