Nominees /Allstate Holiday Decorator from New Zealand
Allstate Holiday Decorator

Allstate Holiday Decorator


by Resn & Leo Burnett Chicago (New Zealand)

Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.
VOTING 45 votes
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Team behind the project
  • Resn
    ResnfromNew Zealand
    • MONTH03
      Site of the Month
    • SOTD25
      Site of the Day
    • H.M39
      Honorable Mention
    • int
      International User
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