Nominees / Allstate Holiday Decorator from New Zealand
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Allstate Holiday Decorator

June 05

by Resn & Leo Burnett Chicago (New Zealand)

Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.
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Team behind the project
  • Resn from New Zealand
    • SOTM 05
      Site Of The Month
    • SOTD 50
      Site Of The Day
    • H.M 63
      Honorable Mention
    • Pro
      Pro
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