Nominees / Abbott Corporate Website from United States

Abbott Corporate Website

June 12

by SapientNitro (United States)

In 2013, we partnered with Abbott to re-introduce this 125-year old brand to consumers around the world. An integral component of the brand strategy was the launch of a series of corporate sites in key global markets. Our objective was to position Abbott as a lifestyle brand, focused on holistic health and enabling human potential. Global brand messaging was maintained in each market with local content layered on top for relevancy and to refine the regional voice. Global site content was crafted to demonstrate Abbott’s new brand positioning and dedication to the enabling power of health through multiple new sections addressing consumer needs in unique ways. A team that spanned across 3 continents worked in close collaboration to launch new website experiences in 5 key markets: United States, Brazil, China, Singapore and India.
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