BMW Events Platform
Description
BMW required a web platform that efficiently centralized relevant and exclusive information for its users, giving them the possibility to access events, promotions, gifts, file downloads, and many other advantages. In this way, BMW sought to add additional value to the experience of being part of its distinguished user family. Throughout the development of this project, we have conducted a thorough usability analysis and have carried out the complete implementation of the platform, both in terms of design and development.
Challenge
BMW needed a platform to inform and manage unique events for its BMW bank customers.
Solution
At Several, we conducted an initial study of the situation, structuring, wireframes, and webflow to create an intuitive and mobile-adapted event platform so that users could enjoy all the advantages that BMW offers.
Impact
Happier customers, more audience at their events, and more interaction with the platform.
Project Details
