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Paul Bakaus from Google: The Illusion of Speed - Improving the Perceived Speed of Websites.

Article by Awwwards in Inspirational talks -

Paul Bakaus, Developer Advocate at Google who heads up outreach for AMP, DevTools and Games, explains why perceived performance matters much more than actual performance - delving into the perceived performance theory, Paul shares examples of how employing clever tricks and psychology can turn things that should be slow into things that feel incredibly fast.

On average people in passive wait mode overestimate their waiting time by about 36%

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Want to know more? Do not miss our eBook made in collaboration with Google and industry experts: Brain Food: Speed Matters - Designing for Mobile Performance, where you can find tons of TIPS and tricks to help you optimise your mobile websites to the highest level. Download your free copy here!

To keep up to date with the latest from Paul, follow him on twitter @pbakaus

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