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Talk: InVision's Director of Product and Design, Tom Giannattasio on The Design of Tools

Article by Awwwards in Inspirational talks - June 12

Tom Giannattasio is a Director of Product and Design at InVision and focuses on design tooling, he founded Macaw and previously designed tools for Apple and MIT. In this talk Tom shares with us a framework and a set of principles he established, he discusses how to create tools that compete in the market; designing for "flow state", gives lots of juicy ux tips; and explains how to establish design principles to align and guide the whole team.

What separates animal and human technology is not so much the fact that we know how to use tools, but it's the fact that we know how to continuously improve our tools, that's the purpose of my topic and has been the focus of most of my career.

You can download the slides to Tom's talk here.

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