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Interview: Norgram - Creating Natural Experiences for AR & Making the IKEA Place App

Article by Awwwards in Interviews -

Matthias Host and Sebastian Gram, co-founders of Norgram, joined us after their talk on Designing for AR at Awwwards Conference Berlin to discuss creating natural experiences for the AR app IKEA Place, working in 3D, new technologies, and the tools that help them collaborate.

Yes you have AR and voice recognition but if you create something that's not likely to be a good experience then it doesn't matter, if you look at voice assistants and stuff like Google home and Alexa, 70% of people who use it use it to to play music so it also tells like do we actually need it?

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Next stop - awwwards Conference New York, November 15th & 16th 2018, digital designers network and learn key tools from visionaries and leading agencies about current trends and emerging web technologies, watch this space for more info!