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Magazine for designers and web developers
02 Collect

How to Build a Brand Through Web Design

Article by Awwwards in Web Design -

We are living in a time where the spirit of entrepreneurship is stronger than ever. Passionate individuals across the globe are launching all kinds of ingenious startups to solve problems and make our lives better. However, it’s important to remember that if you want your business to be successful,  you must keep branding in mind.

The following are some tips on how you can use web design to build a brand that’s perfect for your target audience:

Use The Right Colors

If you want to build a powerful brand through web design, one of the first things that you need to do is understand the role of color in branding. Believe it or not, each color says something and you want to pick the right colors for what your website actually wants to say. For instance, Red is generally associated with attributes like passion, youth, and energy. Similarly, Yellow is a cheerful, warm, and friendly color. So, once you have a good understanding of different colors and their emotional associations, you can choose the right colors for your website to convey your brand message properly.

Your logo is Important 

The logo is an indispensable aspect of every brand. You need to brand your brand by putting an attractive logo in it. However, make sure that you put some thought into the design as the logo will represent everything that your brand stands for. It will also build the memorability factor- online users will be able to recognize your brand easily across different channels- social media, emails, eBooks, etc.

The following are some of the main principles of a good logo:

  • Simplicity
  • Originality
  • Timelessness
  • Scalability

A professional graphic designer will be able to create a remarkable logo for your website. If funds are tight and you can’t afford a designer you can still get a professional (ish) logo with automated designers. These logo maker tools will provide a high quality logo, however, once you have some capital I recommend investing in logo that truly speaks to your brand.

Put Some Personality into it

You don’t want your website to look too corporate or formal. That will only turn away customers and make it difficult for them to connect with you on a personal level. Instead, you should try to make your website more inviting and comforting. The best way to do that is to put some personality into it. For instance, you can add taglines that convey your message, share stories of happy customers on the home page, etc. You should also keep up with fonts and colors trends in web design so that your website is in line with the current style. Small details like these can go a long way in making your website memorable and attractive. 

Keep the Design Consistent

Your website design should be consistent through and through, only then it will work. What it means is that the color palette on all pages, the message-style, fonts, icons, etc. should belong to one and same family. Don’t make the mistake of experimenting with different styles in different web pages. Also, make the user interface consistent too as it’s one of the Do’s of web design that professionals swear by. 

Present Value Proposition

When Internet users land on your website for the first time, they will have questions like “What kind of products you are offering?” or “Do you have the solution to their problem?”. To answer these questions in the most effortless manner possible, you should present a value proposition on your website clearly.

Value proposition in a statement that shares what your brand is all about and what it actually does. This statement can be placed in an appropriate section on your website’s home page so that visitors can easily see it. Just make sure that your value position is short, clear, and answers the question of “what” and “why”, i.e. what are you all about, and why are you doing what you are doing.

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So, there you have it- some of the best things you can do to build a unique brand with your website. Apply this information, and you are sure to observe great results. Good luck!