Jun 12, 2013
Case Study: The Air Jordan 2012, by Blast Radius
The Air Jordan 2012 campaign goal was to fly consumers into the world of basketball’s first fully customizable shoe.
The immersive experience was built around a sophisticated, parallax-scrolling, HTML5 design and framework that utilized the shoe’s components to elegantly demonstrate performance. The seamless experience spanned across mobile and tablet devices, integrating a Flight System showing off the two innnersleeves and three midsoles for the custom fit and cushioning required of quick/explosive play.