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6 lessons (1h 56m)
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Audio: English -
English, Spanish, French, Japanese, Italian, Portuguese
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course included in the creative pass
SEO Basics for Beginners: Content, AI and growth planning
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Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| SEO | Online | English with Subt. | 1h 56m | Beginner |
Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.
In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.
Course Chapters
Some Chapters
Included in This Course
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Best Practices
4m 19s -
The Results Report
9m 19s -
The Content Plan
10m 59s -
Identifying the Customer
10m 11s -
Creating Content
17m 56s -
Technical Requirements
15m 45s
Course Content
Explore Every
Course Chapter
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Lessons
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Lesson 1Introduction
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About Me
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Influences
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Lesson 2SEO Background
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What Is SEO?
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Identifying the Customer
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The Content Plan
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Lesson 3Implementing SEO
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Technical Requirements
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Launching a Site
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Creating Content
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Lesson 4Analysis and Growth
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The Results Report
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Best Practices
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Lesson 5Update
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UPDATE: Using AI to Do SEO Research
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UPDATE: Using AI to Do SEO Tasks
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Lesson 6Final
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Final
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Meet the teacher
Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies.
Course Content
Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.
In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Eli Schwartz
Teacher at awwwards.com
If you have any questions about this course, please contact us