Finding Clients
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Duration: 5 Hours
If you are reliant on word of mouth recommendations and clients coming to you, then you need this course. Personal recommendations are great, but if the phone stops ringing, you need a way to generate new business. This course gives you the process to make that happen.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Marketing, Productivity | Online | English with Subt. | 5 Hours | Beginner, Intermediate and Professional |
Requirements
There are no pre-requisites or requirements for this course. This course is designed for any business owner who is juggling sales with getting the work done.
Description
Those who run small digital agencies or are freelancers have a constant juggling act to perform. On the one hand, they have to deliver on the current project, while at the same time find a client for the next one.
With project work paying the bills, they cannot afford to spend too long on sales and marketing. However, without investing in those areas, the work can dry up, and they never have the opportunity to find better clients.
This course is specifically designed for those in this situation. It introduces you to a robust marketing strategy that takes minimum effort to set up and even less effort to maintain.
You will learn
- Why you are struggling to find clients?
- How to define your market
- Methods to attract the attention of prospective clients
- Ways to get permission from people to communicate with them regularly
- Approaches to maintain contact with your audience
- Techniques for turning leads into proposals.
The course includes
- Over four hours of teaching material
- Course Documentation
- Example client communications
- Useful links and resources
- Certificate of completion
Discover more about
this course
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Why Are You Struggling to Find Clients?
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The common mistakes made by agencies and freelancers
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What is a sales funnel and why you need one
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Lesson 2Defining Your Market
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Why you need to segment your market
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How to identify possible sectors
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Research your sectors and pick a winner
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Identifying your initial contact points
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Lesson 3Attracting Attention
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How to plan an effective attention strategy
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Deciding on the scope of Your Sector Report
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Preparing Your Sector Survey
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Creating your survey landing page
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Preparing and Sending Your Survey Email
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Using site audits to encourage a response
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Compiling a sector-wide expert report
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Lesson 4Getting Permission to Communicate
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Why and how to gain permission to communicate
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Designing a landing page that encourages permission
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Crafting an email course
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Email our audience about the report
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Reach out to influencers
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Reusing all of your hard work
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Automatically Promoting Your Course With Social Media
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Lesson 5Maintaining and Growing Your Audience
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Planning your regular mailings
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How to come up with email topics
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Finding your voice
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Turning subscribers into advocates
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Growing Your List
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Making Your List Appropriate to a wider audience
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Take your marketing to the next level
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Lesson 6Turning a Lead into a Proposal
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How to engage with a new lead
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Get organised with your leads
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Where to go next
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Meet the teacher
Paul Boag
Paul Boag has been working in digital for 25 years. In that time he has gone from designing websites for chicken incinerator factories (true story) to consulting for international brands like PUMA, UNICEF and GlaxoSmithKline.He built an international reputation and brought in enough work to grow an agency from 3 founders to over 20 people, before becoming an independent consultant.
Course Content
If you are reliant on word of mouth recommendations and clients coming to you, then you need this course. Personal recommendations are great, but if the phone stops ringing, you need a way to generate new business. This course gives you the process to make that happen.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner, Intermediate and Professional
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Paul Boag
Teacher at awwwards.com
If you have any questions about this course, please contact us
