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NEW Special offer Finding Clients By Paul Boag
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$100 $65
Finding Clients
English English, Spanish, French (+3) [Machine translation]
5 Hours Course

Finding Clients

Special offer $100 $65

If you are reliant on word of mouth recommendations and clients coming to you, then you need this course. Personal recommendations are great, but if the phone stops ringing, you need a way to generate new business. This course gives you the process to make that happen.

This course is designed for any business owner who is juggling sales with getting the work done.

Those who run small digital agencies or are freelancers have a constant juggling act to perform. On the one hand, they have to deliver on the current project, while at the same time find a client for the next one.

With project work paying the bills, they cannot afford to spend too long on sales and marketing. However, without investing in those areas, the work can dry up, and they never have the opportunity to find better clients.

This course is specifically designed for those in this situation. It introduces you to a robust marketing strategy that takes minimum effort to set up and even less effort to maintain.

If you are time-poor but know you need to do more in sales and marketing, this is the course for you.

The subtitles are automatically generated, so the quality of the captions may vary.
Course Table of contents
What will you learn?

6 sections • 30 lectures • 5 hours

  • Why Are You Struggling to Find Clients?
    2 lectures 23:10 Mins
    • The common mistakes made by agencies and freelancers
      12:03 Mins
    • What is a sales funnel and why you need one
      11:07 Mins
  • Defining Your Market
    4 lectures 35:57 Mins
    • Why you need to segment your market
      08:17 Mins
    • How to identify possible sectors
      09:09 Mins
    • Research your sectors and pick a winner
      08:07 Mins
    • Identifying your initial contact points
      10:24 Mins
  • Attracting Attention
    7 lectures 1 Hour 12 Mins
    • How to plan an effective attention strategy
      08:00 Mins
    • Deciding on the scope of Your Sector Report
      14:20 Mins
    • Preparing Your Sector Survey
      07:41 Mins
    • Creating your survey landing page
      08:27 Mins
    • Preparing and Sending Your Survey Email
      12:42 Mins
    • Using site audits to encourage a response
      08:03 Mins
    • Compiling a sector-wide expert report
      13:20 Mins
  • Getting Permission to Communicate
    7 lectures 1 Hour 8 Mins
    • Why and how to gain permission to communicate
      03:28 Mins
    • Designing a landing page that encourages permission
      09:34 Mins
    • Crafting an email course
      08:12 Mins
    • Email our audience about the report
      10:55 Mins
    • Reach out to influencers
      12:31 Mins
    • Reusing all of your hard work
      09:41 Mins
    • Automatically Promoting Your Course With Social Media
      14:03 Mins
  • Maintaining and Growing Your Audience
    7 lectures 1 Hour 20 Mins
    • Planning your regular mailings
      13:07 Mins
    • How to come up with email topics
      11:31 Mins
    • Finding your voice
      08:21 Mins
    • Turning subscribers into advocates
      13:37 Mins
    • Growing Your List
      14:19 Mins
    • Making Your List Appropriate to a wider audience
      09:47 Mins
    • Take your marketing to the next level
      10:02 Mins
  • Turning a Lead into a Proposal
    3 lectures 21:14 Mins
    • How to engage with a new lead
      10:58 Mins
    • Get organised with your leads
      08:28 Mins
    • Where to go next
      01:48 Mins
Course details

Finding Clients

Finding Clients

By Paul Boag

$65 35% off $100

This offer ends:

  • English
  • English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
  • Beginner, Intermediate and Professional
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Paul Boag

    Paul Boag

    User Experience Strategist

    @boagworld

    Paul Boag has been working in digital for 25 years. In that time he has gone from designing websites for chicken incinerator factories (true story) to consulting for international brands like PUMA, UNICEF and GlaxoSmithKline.He built an international reputation and brought in enough work to grow an agency from 3 founders to over 20 people, before becoming an independent consultant.

    boagworld.com

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