Mar 25, 2014
8 Brilliant Interactive Marketing Campaigns
Could you use an inspiration boost? These interactive marketing campaigns will do the trick. The following companies not only engage but also wow consumers with creative, unique, and fully-interactive campaigns. Check out the selection of videos we have prepared for you to get a clear idea about way to engage visitors to your site, discover what makes people talk, identify what will generate return visits, and most importantly, see with your own eyes the true value in creating engaging, powerful content.
Humor and joy are two of the most important aspects of all (nearly) all interactive marketing campaigns. Humor influences the people's behavior in a positive way; normally only the left hemisphere of our brains is activated - the side we use for logic, analyzing etc. The right hemisphere is activated with emotional stimuli such as humor, so it makes sense that relaying information using comedy means that the information will not only be saved across both sides of the brain, but that the public will relate to the brand on a more personal, and memorable level.
Here you have 8 of our favorite marketing campaigns. Let us know what you think!